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Research papers

A buyer's perspective

Marketing in Asia Pacific is poised to enter a new phase of consumer demand, requiring different marketing skills and approach. At a basic level, brand marketing is about focusing on consumer needs rather than on manufacture ability. This concept is...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Kay Broadbent
November 1, 1996
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Citation

Broadbent, K. (1996a, November 01). A buyer's perspective . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-buyer-s-perspective-


Research papers

Marketing in today's Ukraine

The paper reports and analyses findings on how Ukrainian companies of different types of ownership adopted marketing concepts and organized their marketing activity during the transitional period from a command society to a market economy....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Irina Akimova
September 1, 1996
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Citation

Akimova, I. (1996a, September 01). Marketing in today's Ukraine. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-in-today-s-ukraine


Case studies

Of course I'm concerned, but...

This case study gives an example of how market research can be used as an integral part of the development of a marketing programme to explore and enter markets in which there is no prior knowledge or expertise. The same research techniques across...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Julia Gartside
September 1, 1996
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Citation

Gartside, J. (1996a, September 01). Of course I'm concerned, but... . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/of-course-i-m-concerned-but-


Research papers

Interactive marketing in a new world order

I would urge you to become as proficient in information technology as your sons and daughters. Learn the meaning of Complex Instruction Set Computing, Reduced Instruction Set Computing, RAM, ROM, WORM, Baud, bits, bytes, graphical user interface,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Peter Sealey
June 15, 1995
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Citation

Sealey, P. (1995a, June 15). Interactive marketing in a new world order. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/interactive-marketing-in-a-new-world-order


Research papers

Media 2000 plus

American society is engaged in a radical transformation from an era of mass media delivered by air to an era of class media delivered by wire. Mass media are associated with passive audiences, mass production, and mass consumption. Class media are...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bruce Goerlich
June 15, 1992
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Citation

Goerlich, B. (1992a, June 15). Media 2000 plus. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/media-2000-plus


Research papers

Introduction

The subjects we discuss in this seminar influence major marketing decisions - but are still controversial. Simple, practical assumptions or theories govern most of our decisions in designing, testing and evaluating our marketing activities. But these...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Simon Broadbent
June 15, 1991
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Citation

Broadbent, S. (1991a, June 15). Introduction. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/introduction-3691


Research papers

How marketing influences sensory perception, and how sensory perception should influence marketing

The accepted definition of a "brand" is reviewed, and discussed in the light of the need for both R and D and marketing to be aware of what makes up the totality of a brand. While marketing has accepted that a brand has a personality and is far more...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Derek C. Martin
June 15, 1989
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Citation

Martin, D. C. (1989a, June 15). How marketing influences sensory perception, and how sensory perception should influence marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-marketing-influences-sensory-perception-and-how-sensory-perception-should-influence-marketing


Research papers

Changes in economic management in USSR

Recent changes in economic mechanism in USSR profoundly affect all aspects of national economy. They are closely connected to the shift from administrative methods of management to economic ones, much larger role of enterprises in the economic...

Catalogue: ESOMAR Congress 1988
Author: Andrey A. Goriatchev
September 1, 1988
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Citation

Goriatchev, A. A. (1988a, September 01). Changes in economic management in USSR. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/changes-in-economic-management-in-ussr


Research papers

Does recession open new fields to marketing research?

A two-stage research on a sample of non-marketing functions has shown that there is a gap in information for decision making and this gap could be filled by research. However, various difficulties interfere with the establishment of a good...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Cecilia Gobbi
June 15, 1984
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Citation

Gobbi, C. (1984a, June 15). Does recession open new fields to marketing research?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/does-recession-open-new-fields-to-marketing-research-